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Adopt Campaign

Sports Development has been identified as a key component for accelerated national development, employment generation and overall improvement in the quality of life of Nigerians. Upon assumption of office as Honourable Minister of the Ministry, the ministers team took a few months to study the global investment practices in Sport’s Development, and noted a positive correlation between growth in GDP and strategic investment in Sports Development. 
In the past, failure to look for outside the box financing options in Nigeria has resulted in sporting activities not being commercially viable and lagging behind Europe in so far as the commercialization and business development where our sports is concerned.
Over the years, we've seen the significance of sports as a driving force for peace and development, and intercultural dialogue, a tool that ensure respect and equal dignity of all cultures.
In order for Nigeria as a country to optimise the benefits from the sports  industry and other industries alike, it is imperative we handshake the private sector companies to join us in investing in our sports men and women for mutually beneficial dividends. 
The partnership of organisations with the Ministry on this sports development agenda will amongst other benefits achieve high visibility marketing for Nigerian organisations globally.


Program Goal: 
The goal of the ADOPT AN ATHLETE- INITIATIVE model is to seek organizations and private individuals to adopt an athlete or team sport like basketball and support their activities in relation to Tokyo 2020 Olympics.

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